The 2025 Guangzhou (Autumn) Baiyunli International Beauty Festival and the 68th China International Beauty Expo Branch opened at the Baiyunli International Beauty Center in Baiyun district on Sept 2.

The Baiyunli International Beauty Center. [Photo/WeChat account: gz_baiyunfabu]

Baiyunli International Beauty Festival. [Photo/WeChat account: gz_baiyunfabu]

Located at the core area of Baiyun's beauty industry hub, the center covers a total of 250,000 square meters. Its goal is to develop an international, high-quality, comprehensive platform that combines brand exhibitions, fashion launches, trade negotiations, and consumer experiences.

The Guangdong Beauty and Hairdressing Cosmetics Association's Chinese headquarters has already relocated, aiming to establish a hub for the domestic and international beauty industry chain.

Baiyun's beauty industry hub. [Photo/WeChat account: gz_baiyunfabu]

Two major beauty events are now available for a limited time. The Baiyunli International Beauty Festival runs from Sept 2 to 6, featuring nine themed exhibition zones covering cosmetics, skincare, perfumes, and fragrances. With over 500 companies and more than 1,200 product categories, it spans the entire industry supply chain. The event will also include more than 30 forums and summits discussing topics like cross-border beauty markets and AI technology applications.

The 6th Baiyun Beauty Bay Cosmetics Expo is taking place from Aug 30 to Sept 6. The event has grown, now covering over 73,000 sq m of exhibition space. It includes eight specialized zones that cover the entire process, from research and development to production and marketing.

These expos will strengthen Guangzhou's role as an international consumption center city.