The third Guangzhou International Beauty Week commenced on Dec 3 at the Guangzhou Baiyun International Convention Center and will run until Dec 7.

The opening day featured the launch of two core segments. The first is the newly established Global Buyers Procurement Season, which serves as a central business platform and has attracted over 1,000 professional international buyers from more than 30 countries and regions, facilitating one-stop trade connections with over 200 exhibitors on-site.

The booths see a constant stream of visitors during the Global Buyers Procurement Season. [Photo/WeChat account: gz_baiyunfabu]

The procurement season is also hosting dedicated trend-sharing sessions focusing on emerging markets such as Latin America and the Middle East, aiming to assist Chinese beauty brands in expanding their global reach.

The second core segment of the opening day was the 2025 Guangdong Cosmetic Brand Conference, which unveiled the annual list of "Selected Guangdong Cosmetics" award winners. Multiple products from enterprises based in Guangzhou's Baiyun district received accolades for their exceptional quality, showcasing the robust strength of the Baiyun Beauty Bay area as a national core hub for the cosmetics industry.

As one of China's largest and highest-profile themed events in the cosmetics sector, the Guangzhou International Beauty Week is establishing itself as a vital platform for driving the high-quality development and internationalization of the country's beauty industry.