Cantonese New Year gift sales soar in Guangzhou's Baiyun district
As the Chinese New Year approaches, gift sets from Baiyun district enterprises are seeing a surge in sales, offering a mix of traditional flavors with innovative new products.
Classic Cantonese pastries such as turnip cake, taro cake, and water chestnut cake — symbols of upward progress — remain staple gifts. To meet varied demands, many producers now offer different portion sizes and support online ordering alongside in-store purchases.

Cantonese pastries. [Photo/WeChat account: gz_baiyunfabu]
Preserved meats, including sausages and cured duck are also popular and are often sold in festive gift boxes that customers can personalize. Traditional baked treats such as walnut cookies and wife cakes are still handcrafted using classic recipes, now with updated packaging.

Cantonese preserved meats. [Photo/WeChat account: gz_baiyunfabu]
In a blend of heritage and novelty, several local companies have launched innovative gift collections. For instance, collaborative sets with cultural brands and limited-edition partnerships with well-known chocolate makers are gaining traction. New products such as melt-in-the-mouth butter cookies have also been introduced, catering to modern tastes while keeping quality intact.

Spring Festival gift box. [Photo/WeChat account: gz_baiyunfabu]
From century-old sauces and herbal teas to handmade peach blossom pastries, Baiyun's New Year gifts not only carry authentic Cantonese flavors but also convey heartfelt festive wishes — proving that tradition and innovation can coexist.







