Guangzhou's Baiyun district has unveiled a package of 11 measures to boost its esports sector, offering rewards of up to 5 million yuan ($690,000) for individuals and subsidies of up to 2 million yuan for companies, according to a policy released on March 17.

The measures aim to attract leading esports enterprises, clubs and professionals. They are expected to support the launch of the Guangzhou International Esports Center, scheduled to begin operations in the first half of the year.

Guangzhou International Esports Center. [Photo/WeChat account: gz_baiyunfabu]

Talent development is a central pillar of the policy. Professional clubs that relocate to Baiyun and compete under the name "Guangzhou" or "Guangzhou Baiyun" in major domestic and international tournaments are eligible for annual subsidies of up to 2 million yuan, with additional bonuses tied to competitive performance.

Guangzhou International Esports Center. [Photo/WeChat account: gz_baiyunfabu]

Individual incentives are also highlighted. Top-performing players, including international and national champions, as well as senior executives from well-known clubs, can access a range of support through local talent programs.

To strengthen the talent pipeline, institutions offering esports-related programs may receive one-off subsidies of up to 500,000 yuan to train professionals in event operations, commentary and technical services.

The policy further supports infrastructure and event hosting. Newly built or upgraded venues that meet recognized standards can receive subsidies of up to 5 million yuan. Organizers of major international and national tournaments are eligible for annual funding of up to 3 million yuan and 2 million yuan, respectively.

By pairing financial incentives with infrastructure investment, Baiyun is positioning itself as a growing hub for esports development in southern China.