A special fragrance-themed exhibition titled The Unceasing Aura opened at the Xuelei Fragrance Museum in Baiyun district, Guangzhou on March 26, offering visitors a journey through more than 400 years of fragrance history.

Spanning over 7,000 square meters, the Xuelei Fragrance Museum is the world's largest fragrance museum. Open through May 31, the exhibition offers free admission to visitors.

A sweeping view of the fragrance exhibition. [Photo/WeChat account: gz_baiyunfabu]

The exhibition is divided into four themed sections, illustrating the journey of scents from royal courts to everyday homes.

The "Olfactory Pilgrimage" section recreates rare historical fragrances associated with legendary figures and moments, showcasing how European scent culture evolved from practical uses like hygiene and pest control to an art form and lifestyle aesthetic. The "Olfactory Revolution" section explores the industrial era, tracing how fragrance transitioned from aristocratic exclusivity to everyday use.

The "From Palaces to Homes" section features hundreds of 20th-century Western and Chinese personal care items, illustrating how classic perfume structures entered households, while the "French Chanson" section evokes the romantic ambiance of a Parisian boutique perfume shop.

Dedicated fragrance pieces on display at the exhibition. [Photo/WeChat account: gz_baiyunfabu]

Chen Shaofeng, deputy director of the Guangdong Museum, praised the exhibition for its innovative approach, saying it uses scents to tell the story of fragrance evolving from French palaces to everyday life in China.

The exhibition draws crowds with its enticing aroma. [Photo/WeChat account: gz_baiyunfabu]